Head of Marketing

The Company is seeking a Head of Marketing to set and deliver strategic marketing direction across a portfolio of large-scale B2B events. Responsibilities include developing campaigns to grow visitor acquisition, delegate registrations, and brand visibility; leading integrated digital, content, media, PR, and partnership activity; and managing and developing the marketing team. The role works closely with commercial and event delivery teams to support revenue goals, guide brand positioning and market expansion, and measure campaign performance to improve return on investment and audience growth. Candidates should have at least two years of marketing management experience, preferably in B2B events, exhibitions, conferences, or media, and a bachelor’s degree in marketing, business, communications, or a related field. Required capabilities include modern digital and integrated marketing, audience acquisition, data-driven campaign analysis, and experience with CRM and marketing automation tools. Applicants should also have a record of delivering large-scale, multichannel campaigns and managing strategic partnerships, alongside strong communication, presentation, and people leadership skills. The role calls for an organized, analytical, creative, and proactive approach, with the ability to manage multiple projects and turn insights into measurable results.