Vice President, Consumer Payments, Content, Media & Digital Innovation

The Company is seeking a Vice President to lead consumer marketing strategy across Latin America and the Caribbean, connecting brand, media, content, digital engagement, CRM, sponsorships, data, and innovation to support business growth. Responsibilities include developing regional strategies for priority consumer segments and payment areas, guiding locally relevant brand and social content, and overseeing media planning, investment governance, agency partnerships, and performance optimization. The role will advance personalization, marketing technology, responsible first-party data use, and AI-enabled experimentation while managing budgets and measurement frameworks. The Vice President will lead teams and cross-functional partnerships, align regional priorities with market execution, and influence senior stakeholders across a complex organization. Candidates should bring deep consumer marketing and media leadership, strong commercial acumen, and the ability to connect investment to business outcomes. A bachelor’s degree with at least 12 years of experience, an advanced degree with at least 10 years, or a PhD with at least 8 years is required; professional Spanish fluency is also essential. Preferred qualifications include extensive senior leadership experience across consumer marketing, media, content, digital CRM, or brand marketing, along with demonstrated expertise in media strategy, agencies, creators, social, marketing technology, and analytics. Executive presence, clear communication, collaborative leadership, and the ability to drive measurable results across diverse markets are important.