Fractional Vice President, Group Director, Engagement Strategy

The Company is seeking senior engagement strategy leaders to develop and execute omnichannel digital strategies that create seamless, personalized experiences for consumers and patients. Responsibilities include leading and mentoring strategy teams; advising on digital trends and pharmaceutical marketing; and overseeing customer journey mapping, persona development, and audience segmentation. The role partners with marketing, analytics, brand, and technology teams to support integrated data and personalized communications. It also ensures strategies comply with applicable regulations, defines performance measures, and supports business growth through strategic presentations. Candidates should have at least 10 years of digital engagement strategy experience in a pharmaceutical agency setting, along with senior leadership experience building and mentoring high-performing teams. Deep knowledge of omnichannel marketing, pharmaceutical regulations, and privacy requirements is essential; pharmaceutical launch experience is preferred. Applicants should be able to turn complex data and customer insights into effective strategies and demonstrate strong communication, presentation, and interpersonal skills. A bachelor’s degree in marketing, business, communications, or a related field is required.