Vice President, Marketing

The Company is seeking a Vice President of Marketing to shape market positioning and turn marketing activity into pipeline, revenue, and customer retention. This hands-on, player-coach role will set marketing strategy and personally execute campaigns, while partnering across product, sales, customer success, and operations. Responsibilities include managing the marketing plan, budget, team priorities, performance measurement, and pipeline attribution; developing sales enablement and customer proof; and leading product marketing, events, brand, communications, website, and digital programs. The role will also guide market research, customer feedback, and practical AI adoption, measuring its impact on marketing productivity and results. Candidates should have at least seven years of B2B marketing experience in software or technology, with measurable results in pipeline, revenue, conversion, or retention. Required strengths include hands-on demand generation and attribution, CRM and marketing automation, analytics, complex enterprise software fluency, and the ability to demonstrate customer value. Applicants should also bring practical experience using generative AI in marketing, leading a significant marketing transformation, and measuring event ROI, along with strong cross-functional collaboration skills. Prior team management, healthcare or government marketing, and internal communications experience are advantageous; no specific education credential is stated.