Vice President, D2C Growth Marketing

The Company is seeking a Vice President, D2C Growth Marketing to lead its consumer growth engine. The successful candidate will be responsible for driving member acquisition, activation, and lifecycle for the consumer line of business. This role requires setting the vision and roadmap for both paid and organic growth, building and leading a high-performing team, and partnering closely with product, data, and creative teams to ensure growth strategies are effectively implemented. The VP will own the full-funnel growth vision, including performance across various marketing channels, and will be expected to foster a culture of testing, measurement, and optimization. Success in this role will be measured by the ability to meet or exceed quarterly member acquisition goals, scale growth efficiently, and deliver measurable impact on member activation and lifecycle. Candidates for this role should have a minimum of 8 years' experience in performance marketing, demand generation, or growth marketing, with a strong background in SaaS and/or high-growth environments. The ideal candidate will have a proven track record of building and developing high-performing marketing teams, as well as experience in deploying AI-forward marketing strategies. A data-driven approach, strong MarTech and attribution fluency, and the ability to communicate effectively with both technical and non-technical stakeholders are essential. The role requires a strategic thinker who can stay ahead of emerging channels and technologies and serve as a thought partner on consumer growth strategy. The company is committed to fostering a diverse and inclusive workplace and encourages all qualified candidates to apply.