Senior Vice President, Marketing Greater Boston, MA Area

The Company is seeking a Senior Vice President of Marketing to lead a dynamic team of 15 professionals. The successful candidate will be responsible for owning the demand engine, with a focus on marketing's share of the pipeline and the efficiency of every dollar spent. This role demands a leader with a strong background in B2B SaaS marketing, particularly in the $50M to $300M ARR stage, and a proven track record in scaling pipeline. The SVP will be tasked with building and running a predictable pipeline model, leading paid search and media strategy, and developing an answer engine optimization practice. They must also be adept at running integrated campaigns, owning the website as a product, and building a content engine that leverages the company's hospitality DNA. Applicants for the SVP of Marketing position at the company should have at least 10 years of progressive marketing leadership experience, with a deep expertise in demand generation, paid search, SEO, and web conversion. The role requires a leader who is AI-first in their approach and has a demonstrated history of redesigning marketing operations with AI at the core. Strong analytical skills, board-level communication, and a builder's mindset are essential. The ideal candidate will have a background in marketing to the hospitality industry, experience in SMB-focused software, and a proven track record in a private-equity-backed growth environment. The role is pivotal in the company's growth strategy, and the SVP will be expected to influence company-wide priorities and lead the marketing team in a culture of AI fluency and experimentation.

Hiring Company

Tripleseat