Vice President, MarTech Strategist, Systems & Experience Engineering Greater Boston, MA Area

The Company is seeking a Vice President/Group Director, MarTech Strategist with a focus on Systems and Experience Engineering. This role is pivotal in helping clients maximize the value of their marketing technology and AI investments. The successful candidate will be responsible for assessing client MarTech environments, designing future-state solutions, and creating practical roadmaps for implementation. Key tasks include identifying opportunities for AI and automation, defining governance and measurement frameworks, and building business cases to support investment decisions. The role demands a strong background in technology and product strategy, with a minimum of 10 years' experience, and a proven track record in a client-facing, advisory capacity. Applicants for this role at the company should have a background that includes experience in an agency, consulting, professional services, or client-facing advisory environment. The ideal candidate will have a deep understanding of MarTech, AdTech, data flows, generative AI, and responsible AI practices. Strong communication, facilitation, and client engagement skills are essential, particularly with senior stakeholders. The role also requires the ability to guide cross-functional teams, support change management, and provide strategic oversight across implementation workstreams. A background with a major consultancy, digital agency, or enterprise MarTech organization is preferred, as is experience in regulated industries such as financial services, healthcare, or automotive.

Hiring Company

Publicis Groupe