Senior Vice President, Marketing Sciences Greater New York City, NY Area

The Company is a dynamic, omni-channel agency that is at the forefront of combining media, creative, and data to drive growth for enterprise brands. They are in search of a Senior Vice President, Marketing Sciences to take on a pivotal role in the organization. The successful candidate will be responsible for building and leading the Marketing Sciences practice, with a strong focus on the development and commercialization of a proprietary measurement and intelligence platform. This role is central to the company's growth strategy, and the SVP will be instrumental in driving the firm's AI readiness and client effectiveness frameworks. Key responsibilities for the SVP include overseeing end-to-end measurement methodologies, establishing rigorous model validation and documentation frameworks, and setting firmwide measurement standards. The role also involves defining the capabilities of the measurement platform for various client segments and leading the commercialization efforts. The ideal candidate will have a proven track record in analytics and media, with a deep understanding of measurement methodologies, and at least 5 years of experience in leading data and analytics teams. They should be adept at translating complex mathematical concepts into strategic business recommendations and be prepared to act as the company's primary spokesperson on measurement both internally and externally. A strong educational background in a quantitative field is essential, as is expertise in SQL and proficiency in Python or R.

Hiring Company

Mile Marker