Vice President, Digital Engagement Greater New York City, NY Area

The Company is seeking a Vice President, Digital Engagement to lead and direct the digital engagement efforts that enhance the accessibility and management of care for consumers, clinicians, and administrative team members. The successful candidate will be responsible for providing strategic direction and thought leadership in digital engagement, leveraging technology and operational processes to improve the digital experience. This role involves managing a team of digital marketers, technologists, and SEO and usability experts to deliver quality tools and digital infrastructure across the continuum of care. The VP will also be tasked with creating and implementing digital strategies, managing digital budgets, and driving the enterprise-wide implementation of search engine optimization. Candidates for the Vice President, Digital Engagement position at the company should have a Bachelor's degree in a related field, with a minimum of 10 years' experience in digital marketing. Expertise in web, mobile, and mobile app development, as well as leadership experience in IT integration, is essential. The role requires a proven track record in managing digital platform transitions, web redesigns, and mobile app launches, and experience with various content management systems and digital analytics tools. The ideal candidate will have excellent communication skills, the ability to manage competing priorities, and a strong background in building digital footprints and key performance dashboards. A Master's degree and additional training or certification in relevant areas are preferred.

Hiring Company

Hackensack Meridian Health