Vice President, Growth & Lifecycle Marketing

The Company is in search of a VP, Growth & Lifecycle Marketing to lead the development and execution of a comprehensive audience growth strategy. The successful candidate will be responsible for connecting various marketing functions into a cohesive system that drives customer adoption, expansion, and long-term value. This role involves managing a team and partnering with cross-functional teams to design and implement lifecycle journeys, establish audience engagement metrics, and support expansion motions for multiple products. The VP will also lead demand generation, email marketing, and events to enhance pipeline efficiency and channel performance. Candidates for this role should have a minimum of 12 years' experience in growth, lifecycle, or demand generation marketing, with a strong preference for those with a background in SaaS and EdTech. The ideal candidate will have a proven track record in building and scaling audience growth engines, managing teams, and contributing to measurable pipeline and revenue. Experience in event marketing, operating in a regulated environment, and proficiency with modern growth technology are essential. The role requires a strategic thinker who is also hands-on and is passionate about using communication to improve the lives of students.