Vice President of Marketing Remote (anywhere in United States)

The Company is seeking a Vice President of Marketing to build and lead its marketing function, with a focus on brand strategy and measurable demand generation. The role will develop a channel strategy and lead generation engine that contributes directly to sales pipeline, while strengthening brand positioning and consistent messaging across marketing channels. Responsibilities include leading and growing the marketing team, managing association and event engagement, and creating an ROI-focused content and thought leadership program. The VP will partner with growth and commercial teams, connect marketing activity to leads and revenue outcomes, and establish the technology and processes needed to support a scaling go-to-market function. Candidates should have 10 or more years of marketing experience, including at least two to three years in a senior leadership role with end-to-end strategy ownership. A demonstrated record of building and scaling demand generation, with measurable lead generation and pipeline results, is required, as is experience developing a marketing function from an early-stage foundation. B2B software or healthcare technology experience is expected; senior care or adjacent healthcare experience is an advantage. Applicants should bring strong people leadership, experience with thought leadership programs, and comfort working in a fast-growing environment. A bachelor’s degree or equivalent work experience is required.

Hiring Company

Carefeed